“Danica Patrick did it. Hilary Clinton did it. And now droves of females in the financial services industry are doing it – succeeding in what was once a man’s world. As this male-dominated industry continues to change, so do those who represent it.”
A post on Colonial Life’s blog addresses the recruiting and retention of women – reasons and benefits – and quotes my client Heidi Spilotros of Mass Mutual, one of the industry leaders in this area.
Bottom line, to reach the huge and growing women’s market, the most effective strategy is to recruit women as talent. The more women you have, the more you will get. As I teach my clients and audiences, women have different motivators and communication styles than men, and those differences must be addressed effectively in order to be successful attracting female talent and customers. It’s not rocket science! Just awareness and easily learned communication and management skills.
