Great article on Marketing Profs about the career expectation of Gen Y women. Lot s of statistics from a survey conducted by Accenture. Basically, millennial women expect to be able to have balance with work and personal life. They want to meaningful work, work they WANT to do.
An excerpt: ”
Drivers of Success
Asked to identify what is most helpful in driving professional success, just 16% of millennial women cite “women in company leadership” while 18% cite “having female role models at my company.”
More than one-half (59%) cite “a good work atmosphere” and 52% cite “open and honest communications with supervisors.”"
